Primary’s site leads with a simple, straight-talking headline, and then gets right into the work… with their top three projects shown using bold enticing images.
The home page also includes a list of services offered and a scrolling list of client logos to add some weight.
I love the variety on the Work page hover images – mixing up isolated logos with images of them in use helps to add variety to the page, rather than feeling repetitive.
Sometimes you start with a logo, others you reveal it on hover.
The vibe from the home page continues on the case studies – each one has a stunning hero image that shows off the work beautifully.
Below you’ll find a nice, concise description of the project…
… before the beautiful imagery continues: showing off each project with varied, well chosen images that really highlight the quality of the work.
The About page sums things up nicely, with a cool showreel video, expanding a little on the details of the studio and what kind of projects they take on.
It’s always good to use someone else’s words to give the reader a different perspective on what you’re saying… and who better than a legit design icon?
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