Reboot
— Great copywriting and positioning, brought to life with fun micro-interactions
I love Reboot's site – their home page is a simple, brilliantly written mission statement that speaks directly to their ideal customers, and makes it an absolute no-brainer to consider working with them.
The copywriting is sprinkled with delightful little interactions – with snippets of work, text styles and fun icons appearing as you scroll through the page.
The simple 'see work' button fixed to the bottom of the screen lets you instantly view their work.
No complex case studies to read through, just straight-up screenshots and short, digestible videos.
The close button changes into a caption that changes as you scroll to add some context to each piece.
A nice little touch that shows their attention to detail!
